Because digital marketing didn't exist, traditional marketing was no longer a reality. Traditional marketing is more effective than digital marketing, but that will be discussed later.
These are 11 reasons digital marketing is winning the battle against traditional marketing.
1. Lower cost
Newspaper ads, TV ads, and similar items can be expensive. Young entrepreneurs can still afford online advertising with a little bit of savings.
Online marketing is affordable so even students can start a business. This allows for marketing to be expanded beyond the boundaries of finance and age. Additionally, check out PNM Group which is one of the best Digital Marketing Agency Toronto.
2. Real-time results
Traditional marketing can take weeks or even months to see results. Online marketing is the winner in this battle between traditional and online marketing. It delivers quick results.
Everything can be viewed in real-time, including:
The number of visitors.
The most active hour of the day.
Conversion rates
Rates of bounce
You can take action immediately if you have the results in your hands.
3. Brand development
While digital marketing can be measured against traditional marketing statistics, one thing these statistics do not consider in comparison to traditional advertising and online advertising is the brand image that online advertising creates. Digital marketing is clearly the winner of this category due to the fact that traditional marketing has limited advertising space and frequency.
A website can be a complete site, not just a column on a newspaper's page. Once you have a blog or Page on social media, you can make suggestions to anyone you wish. This space can help you create a consistent image of your Company. This is something that a single advertisement on the radio or in the newspaper cannot provide. This will help you to brand your business.
4. Non-intrusive
The newspaper is not bought by people to see the advertisements in it. Radio listeners use it to hear music and get the weather forecast. Radio is already a dying idea. People buy magazines for the content list that does not contain ads. It is safe to say that traditional advertising is mostly ignored.
Online advertising allows you to choose whether or not you wish to see it. Except for annoying popup ads, it isn't shoved in your face. You have the option to ignore it as long as possible. You have the option to opt out from social media conversations on a specific brand page. Targeting the right audience is possible as social media sites monitor what you search for online. Digital marketing is the winner in the battle between traditional and digital marketing.
5. Higher exposure
You can't say that a TV ad or advertisement in every local newspaper will reach the majority of the population. Traditional advertising is only available in a specific area.
Online advertising is a global platform that allows you to reach the entire globe.
6. Higher engagement
Traditional marketing is not able to connect with your target audience. Waiting for responses is necessary before you can plan your next steps. This can be a tedious and lengthy process.
Online marketing gives you the ability to interact with your audience in real-time. Online marketing allows you to chat with your audience and share information about your company or brand. This requires more engagement on your part. This budget will require you to dedicate a lot of time and a team of public relations professionals.
7. Faster publicity
Online marketing gives you instant exposure. You will know if the ad is not working for you if it doesn't.
This is a very unfair comparison between traditional and digital marketing. The former cannot deliver in this area. The latter allows you to reach new audiences and attract new visitors every nanosecond through a chain reaction of comments and shares.
8. Non Interuptive
Audiences can choose to ignore ads. There are some key differences between online advertising and traditional advertising that are less well-known but still important. You have the choice to choose from a variety of ads. Flyers are given to passengers when they rush to board the bus. On repeat, a television commercial cuts through an interesting plot twist on your favorite TV series.
Online marketing offers you more flexibility in terms of media and time. You cannot choose to not receive ads in your newspaper. If you don't want to read online ads, you can always opt out.
It is suitable for all stages of fields
9. Online advertising is not the best option for traditional marketing.
To reach your full potential with your online advertising and presence, you don't need to be concerned about your staff or business size. Smaller businesses are often left behind in traditional advertising. Virtual expansion doesn't require a lot of people to do the job.
10. Simple analytics
Google Analytics allows you to instantly see what's working and what's not with online marketing. Inbound traffic, bounce rate and conversion rate can all be measured in real-time. Profit can also be analyzed.
This allows people who use online marketing to stay ahead of those who rely on traditional marketing.
11. Strategy Refinement
Real-time analytics and results are only possible if you can catch up. You will be able to see where things are at the moment and make improvements to them. Traditional marketing doesn't allow for negative feedback. Your business may already be in trouble by the time they are received.